How do Buyers Find the Home they Purchased?

Posted by Todd Covington on Monday, May 11th, 2009 at 5:19pm.

Ever wonder how home buyers find the house they eventually purchase?  I found a couple survey charts released by The National Association of Realtors that might surprise you.  It seems that the internet has become the primary information source of people looking to buy a house.  NAR charts show that every year people are using the internet more and more to inform themselves on buying a home.

Highlights from the NAR Survey:

  • 33% of all buyers looked online for property as the first step in the home buying process while nly 4% visited an open house first.
  • 87% of all buyers used the Internet as part of their home search.
  • 94% of 25-44 year olds used the internet as part of their home search and this is very important as over 50% of home buyers are in this age group.
  • 34% of buyers found the home they purchased through an agent.
  • 32% found the home they purchased through the Internet
  • ONLY 3% found the home they purchased through a newspaper or magazine ad.


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